Simta Rebranding Story
Engineering the ‘Leap’ with strategic storytelling
Innovate, Inspire to Simta Leap
The Challenge
Simta Group Textile Division 30+ years, recognised for “Innovate & Inspire” required a new identity. Their extensive strategic shift into high-value Textile Automation solutions, such as bobbin and cone transport systems, was surpassing their current brand perception. They needed an identity that clearly communicated their new role as a market leader in textile automation and more.
Our Solution: Simta Leap
We conducted a thorough strategic analysis, recognising that Simta was driving a significant increase in client profitability. This insight inspired the new powerful tagline: Leap. This positioning reflects both Simta’s growth trajectory and the leapfrog advantage they offer their customers, positioning them as the premier automation partner.
Brand Position
The ultimate driver of textile automation, customised to tackle demanding challenges.
Customer Benefit
Ensures a significant boost in operational efficiency and profits for customers.
Core Message
Simta drives progress; they do not just provide products; they offer quantum growth.
Bringing the Story to Life
We conducted an end-to-end rebranding to introduce this new vision. This included a complete new visual identity, corporate & product films, strategic website development and a full rollout of all marketing collateral, ensuring the powerful “Leap” narrative remained consistent across every customer touchpoint worldwide.
Corporate Story
Vision in Motion
Witness the strategic “Leap” narrative in a compelling corporate film. This impactful production visually showcased Simta’s transformation, expertise, and the quantum leap in value they provide, ensuring stakeholders understood the brand’s, forward-looking vision.
Product Story
Value, Visualised
Simta’s product range was given a voice. We created a range of impressive product films, each using the “Leap” theme to showcase the superior performance and the exponential customer benefits of Simta’s textile automation solutions.
The Measurable Impact
The rebrand immediately strengthened Simta’s position in the industry. The new identity clearly distinguished them from competitors, unified their global offering, and provided a compelling, forward-looking narrative that directly led to increased customer interest and the acquisition of high-value projects.