Blog Stories
Blog Stories
Strategy & Insight
Welcome to our thought leadership space. Here, we explore the science of persuasive narratives and share strategic blueprints for market disruption. Dive into our latest insights on integrated media, brand strategy, and measurable ROI of compelling stories.
Standalone vs Group Story
In persuasive storytelling, a standalone business and a corporate group need different narratives because their goals diverge. Ignoring these risks results in a diluted brand or a limited future.
Standalone
Deepening Connection
This business model focuses on depth, authenticity, and a singular focus, aiming to connect emotionally with customers by owning one niche, registering the company as an apparent authority in its domain.
Strategy
Be the Expert, Build the Cult
Its core narrative should be a Singular Mission, personal and centred on the founder or company culture, to foster loyalty. The Tone & Voice should be Authentic, Passionate, and Niche-Focused to establish authority.
Corporate Group
Managing the Portfolio of Promise
The corporate group’s challenge is cohesion and portfolio management. Its goal is to foster trust and competence at the group level while allowing individual businesses to connect with their markets.
Strategy
Universe Defined, Planet Empowered
The core narrative for a corporate group is a Unified Vision focused on shared excellence and global impact. Business stories within the group should support this vision, aiming to mitigate risk by sharing credibility across the portfolio.
The Strategic Takeaway
The difference lies in the breadth of the narrative
A Standalone Business needs a deep story to build trust in one category. A Corporate Group requires a strong, overarching story that links diverse brands, each with its own niche. Both rely on strategic storytelling to turn facts into persuasive narratives.
See the Strategies in Action
We’ve applied these distinct approaches to two very different clients. Click the links below to see how we tailored our storytelling to meet their unique goals:
Blog Stories
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