The Power of a Unified Story for LRT
One Vision, Many Voices: Strategically Unifying the LRT Group
Since 1997, we’ve partnered with the LRT Group to unify its powerful identity while giving each business its specialised voice. Executed as a single project, this maximised the impact.
Group Story
Highlighted the LRT Group’s core values, vision, and scale, building a foundation of trust and expertise for its businesses.
Client Endorsement
Jagan Mohan Balaji
President, LRT
“ Trust Gene Macron for Creative Brand Story for LRT “
Individual Business Narratives
With the group vision established, we created films for individual businesses. Their market positioning is accurate and backed by the Group’s credibility.
Ring Travellers
LRT is the undisputed global leader in the manufacture and supply of ring travellers. We have partnered with them since 1997.
Client Endorsement
Jagan Mohan Balaji
President, LRT
“ Gene Macron is a trusted partner to take the LRT story to the world “
Engineering Division
The engineering division is the fastest-growing division of LRT. We provide the creatives and content to support its rapid expansion.
Client Endorsement
Jagan Mohan Balaji
President, LRT
“ You Demand, We Deliver”
Tag line resonates even today
The Dual Impact
Strategic, Measurable, Complete
This approach helped the LRT Group build trust and communication, while individual businesses gained effective tools for their markets. One strategy, maximum impact.